Digital Marketing Internship – EGIT Internships

About Course

The digital marketing externship provides students with hands-on experience in executing marketing strategies and campaigns. Participants will work alongside industry professionals, learning how to utilize key tools like SEO, SEM, social media, email marketing, and analytics. The externship simulates real-world digital marketing scenarios, allowing students to apply classroom knowledge to live projects while gaining insights into audience targeting, content creation, and campaign optimization.

SEO & SEM Fundamentals: Optimize content for search engines and run paid ad campaigns.
Social Media Marketing: Build strategies to engage audiences across platforms like Facebook, Instagram, and LinkedIn.
Content Creation & Copywriting: Develop compelling copy for blogs, ads, and newsletters.
Email Marketing: Learn how to create impactful email campaigns and build segmented lists.
Data Analytics: Use tools like Google Analytics to track the performance of marketing efforts and generate reports.
Personal Branding: Understand the importance of building your own brand in the digital marketing space.

Course Content

Introduction to Digital Marketing
Digital marketing is the foundation of today’s business growth. In this module, you’ll get a comprehensive overview of the different types of digital marketing and their importance. This will help you understand the diverse strategies businesses use to connect with their target audiences. Video Content: Overview of Digital Marketing (What it is, Importance in Today’s World) Types of Digital Marketing: SEO, Social Media, Email Marketing, Paid Ads Written Content: Key terms and definitions in digital marketing Digital marketing strategies: inbound vs. outbound marketing Tools and platforms used in digital marketing Task: Research and identify a successful digital marketing campaign from a known brand. Write a 300-word summary explaining why it was successful.

Comprehensive Overview of Digital Marketing: Strategies and Insights

01:08:00
What Is Digital Marketing? | Introduction To Digital Marketing | Simplilearn

36:00
Types of Digital Marketing: SEO, Social Media, Email Marketing, Paid Ads

05:00
What is Digital Marketing? | A 5-Minute Overview of What Digital Marketing Consultants Do

04:00
Task

Market Research and Target Audience
Market research is crucial to the success of any marketing campaign. This module will introduce you to techniques that help you gather valuable insights about competitors and customer preferences. You’ll learn how to define your target audience and develop strategies tailored to their needs.

Social Media Marketing
Social media is where brands connect directly with their audience. In this module, you will explore how to create engaging content across different platforms and use tools to manage and optimize your social media presence. You’ll also learn about organic growth and paid promotions.

SEO & SEM Fundamentals
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are critical for driving website traffic. This module will teach you how to optimize content for search engines and run effective paid campaigns. You’ll also get familiar with important metrics like click-through rates and ad budgets.

Content Marketing and Copywriting
Content is at the heart of digital marketing. In this module, you’ll learn how to craft compelling copy that drives engagement and conversion. You’ll also learn the fundamentals of storytelling, and visual content creation to enhance your brand’s message.

Email Marketing and CRM
Email marketing remains one of the most effective ways to engage with an audience. This module will guide you through crafting impactful email campaigns and using CRM tools to track customer engagement. You’ll learn how to build a segmented email list for maximum impact.

Paid Ads (Google Ads & Social Media Ads)
Running paid ad campaigns can significantly boost your reach and conversions. This module will introduce you to the world of Google Ads and social media advertising. You’ll learn how to create targeted ads, allocate budgets, and analyze the performance of paid campaigns.

Analytics and Performance Tracking
Analytics help you understand what’s working in your marketing strategy and what needs adjustment. In this module, you’ll explore tools like Google Analytics to track performance. You’ll also learn how to create reports that provide actionable insights.

Personal Branding and Networking in Marketing
Building your personal brand is essential in the marketing industry. This module will help you craft a strong online presence and leverage platforms like LinkedIn to grow your network. You’ll also learn how to showcase your marketing portfolio and connect with industry leaders.

Final Project
Now it’s time to apply everything you’ve learned. In this final module, you’ll bring together all your skills to develop a complete digital marketing campaign. This project will test your knowledge of market research, social media, email marketing, paid ads, and performance tracking.

About Course

What Will You Learn?

Course Content

Comprehensive Overview of Digital Marketing: Strategies and Insights

What Is Digital Marketing? | Introduction To Digital Marketing | Simplilearn

Types of Digital Marketing: SEO, Social Media, Email Marketing, Paid Ads

What is Digital Marketing? | A 5-Minute Overview of What Digital Marketing Consultants Do

Task

The Importance of Market Research

Understanding Consumer Behavior and Target Audience

The Importance of Market Research

Why Market Research Is Essential

internship Task

Social Media Marketing

Internship Task

Introduction to Search Engine Optimization (SEO)

Basics of Search Engine Optimization

On-page vs. Off-page SEO

Internship task

Content Marketing and Copywriting Content is at the heart of digital marketing. In this module, you’ll learn how to craft compelling copy that drives engagement and conversion. You’ll also learn the fundamentals of storytelling, and visual content creation to enhance your brand’s message.

The Power of Storytelling in Marketing

Unlocking Success: The Power of Storytelling in Marketing

Internship task

Email Marketing and CRM Email marketing remains one of the most effective ways to engage with an audience. This module will guide you through crafting impactful email campaigns and using CRM tools to track customer engagement. You’ll learn how to build a segmented email list for maximum impact.

Email Marketing 101: Building an Email List from Scratch

Email Marketing for Beginners: How To Manage Your Email Lists

Segmentation and Triggers in Email Marketing

Email Marketing For Beginners | 5 Tips & Examples For Success

Internship task

Paid Ads (Google Ads & Social Media Ads

Introduction to Google Ads Display Campaigns

Google Ads Campaign Types: Search, Display, Shopping, Performance Max

Introduction to Google Display Ads

Internship task

Analytics and Performance Tracking Analytics help you understand what’s working in your marketing strategy and what needs adjustment. In this module, you’ll explore tools like Google Analytics to track performance. You’ll also learn how to create reports that provide actionable insights.

Analytics and Performance Tracking

Google Analytics Key Metrics

Intro to Google Analytics

Internship task

Personal Branding and Networking in Marketing

What is Personal Branding

5 Steps to Building a Personal Brand You Feel Good About

Internship task

How to Launch a Successful Marketing Campaign

Planning and Launching a Successful Marketing Campaign | 5 Key Steps

Internship task

Student Ratings & Reviews

Support

Content Marketing and Copywriting
Content is at the heart of digital marketing. In this module, you’ll learn how to craft compelling copy that drives engagement and conversion. You’ll also learn the fundamentals of storytelling, and visual content creation to enhance your brand’s message.

Email Marketing and CRM
Email marketing remains one of the most effective ways to engage with an audience. This module will guide you through crafting impactful email campaigns and using CRM tools to track customer engagement. You’ll learn how to build a segmented email list for maximum impact.

Analytics and Performance Tracking
Analytics help you understand what’s working in your marketing strategy and what needs adjustment. In this module, you’ll explore tools like Google Analytics to track performance. You’ll also learn how to create reports that provide actionable insights.